Web23 mrt. 2024 · Essentials of Marketing Research: A Hands - On Orientation Author : Naresh K. Malhotra Author : Naresh K. Malhotra Pages : 408 pages Publisher : Pearson Language : ISBN-10 : 0137066732 ISBN-13 : 9780137066735 Book Descriptions : This new book of fers all the authority of Naresh Malhotra 's best-selling " Marketing Research " title WebGo-to-Market Planning; Market Assessment & Situation Analysis; Market Sizing Studies; Usage & Attitude Research; Product, Proposition & Pricing. Business Case …
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